Advertising campaigns, public relations, and digital marketing.
I am Samuel Chan, a digital marketer and brand publicist by profession. The areas of work I'm usually assigned on include content development,
digital brand management, and formulation of advertising strategies.
I am rewarded for my execution on brand publicity strategies and have quite a knack with growing lead acquisition channels across the web.
My fingers don't do well with lines and circles, but I'm a serious doodler.
I've been living with the guilty pleasure of idly doodling away in meetings.
I live in Singapore, SG
My greatest professional accomplishment is the overcoming of excessive stats addiction.
Read my blog or ask a question using the form below!
I find pleasure in
I started out coding websites and providing forum integration as a service during the pre-Facebook era. I've offered search marketing and
digital branding services with a partnership turned corporation, which we later sold to Malaysia's leading media conglomerate. I took up part-time freelance — with the remaining time spent on my full time education — only to resume to
a full-time profession by the end of February 2012.
My work has the signature smell of sweaty stench as a result of the mental workout during its creation. It usually ends up with coffee stains on the bottom left corner ( near to where I always place my cup).
Reach out to me if, despite the stench and stains, you'd like to see how I might help.
I've worked with media companies, retail brands, and business solutions companies in my past employments. As a content marketer, I develop content strategies across multiple platforms both on web and print. My digital literacy makes me a valuable asset in any content-driven campaigns or organization. My biggest weakness? The tendency to assume too much of responsibility and become miserable when things got franctic. I'm most neurotic after a caffein nap. Read other self-sabotaging things I do: Official Samuel's Blog
That includes search engine marketing, proper off-page optimization, social media marketing, lead capturing and management, and ... developing more content for inbound traffic and prospect buyers. My persistent avoidance of running ad campaigns without first going through rounds of A/B testing and further landing page optimization is, perhaps, yet another item on my embarassingly long list of neuroses I experienced each day.
It sounds cliche and unoriginal, but growth is an obsession that develops over time. I'm an old school practitioner in advertising and marketing psychology, and I favor testable hypotheses as opposed to the best fit approach. My discipline is heavily digital, and that might mean more bias in strategic decision-making. I'm a hardcore qualitative researcher, although that title was never mentioned on the cards.
There's hardly any substitution nearly as good as the brain itself. In most cases, a keen eye, some charting tools, and a notepad usually make good companionship too.
On the digital side of things, Google Analytics usually works best for my team and its comprehensiveness as a measuring and monitoring tool puts it at the top of my list. I love Google Insights and I use a diverse list of keyword research tools for PPC campaigns. I develop and manage HTML emails through self-hosted email marketing software, and also enjoy third party services like MailChimp and Aweber. I use Unbounce for personal projects to optimize lead capture and conversion rate. I'm also a customer of several popular social media management tools. My preferred content management system is Wordpress.
I am familiar with front-end web technologies, and author contents compliantly to run on as many devices and platforms as they were intended to be. I'm a strong advocate of minimalism. As much as I'd like to think of myself as a fancy designer, I can humbly admit that I am not. Yet.
Very few marketers are truly inventive. Me neither. But we're paid to make you think that we do an aweful lot when it comes to actually distribution the content. Here's another sad truth about marketers like me. We secretly have this self-serving bias and tend to do a better job at content delivery when we ourselves authored the content.
I would have been out of job by now if it wasn't for this lifesaver we know as the call-to-action button. But I would have a much easier life and get presumably lazier than I am now if my job was to only design large, shiny buttons with bold "Get Started" text across it.