Alternatives when Google Reader is retired.
Google will retire its Google Reader service in July, and cites two reasons that led to such business decision: focus and declining usage. You can imagine how, when I tried to access Reader this morning, this small and subtle notice has left me totally. Well, at least it helps hourly users like myself re-examine our over-dependance with Google or any independent services for that matter.
At best, Google Reader has been a practical productivity enhancer in my everyday workflow. Google Reader, Google Trends and Twitter is probably all you need as a content marketer. No need for expensive keyword research programs. Add Google+ to the mix and you’re set! At worst, Google Reader is an afternoon productivity killer. I miss both aspects of it, now that it’s days are numbered. But before you begin searching for a Google Reader substitute, you should really continue reading. Most of all other articles you’ll find on this subject links to RSS Feed Readers that, quite simply, isn’t what I was looking for. I didn’t need another front-end reading app on my mobile, and I never bought into the idea of “social magazines” apps. I needed a RSS client that handles the brokering function of feeds not application skins that are coated on top of it’s engine.