As marketers or advertisers we are often asked of our opinion on the three social media giants out there. Which to prioritize and which to conquer. Consolidation or segmentation. Reach or engagement. If you do a quick Google search, you’ll find that there’s no shortage of good answers to all the above questions.
I’d be humble and admit that I can hardly do a better job if I had attempted to improve the existing base of information regarding the topic. Instead, it’d makes more economical sense if I zoom in on only one of the three social media giants.
Let’s talk Google Plus (Google+). Not too long ago Google Plus was daunted a virtual ghost town. Bloomberg Businessweek wrote an article that basically says how Google+ is “a lonely place and a virtual tumbleweed town”.
There’s little point in arguing about how Google+ is not doing well. First of all, there’s a plethora of sites doing that already.
Second, we’re missing the point.