As marketers or advertisers we are often asked of our opinion on the three social media giants out there. Which to prioritize and which to conquer. Consolidation or segmentation. Reach or engagement. If you do a quick Google search, you’ll find that there’s no shortage of good answers to all the above questions. I’d be ...
Some time ago I read an article on BBC News. Shouldn’t be any news by now, so I’ll be direct here: Web surfers have a painfully short attention span, one that matches the goldfish’s 9 seconds long short attention span. Wait. According to the latest statistics verified by The Associated Press, I am supposed to ...
