Intent-based Targeting and the evolving Search & Social Advertising Model 12

Targeting techniques differ radically between social advertising and search advertising. Sure, both advertising platforms are based on a cost-per-click (CPC) / cost-per-impression (CPM) model. But where, or why, they differ is the way targeting traditionally works on the two ads platform. Since, in determining the effectivness of a PPC campaign, one typically measures the click-through ...

New Myspace deserves optimism (+Myspace invites) 403

Yes, the new Myspace is here, and has this been exactly 3 years ago this piece of news will have been received with so much more enthusiasm. Here’s the intro video from Myspace: Don’t say I didn’t try to excite you. Whether or not I succeed is another story. But if you weren’t wetting your ...